For Brad Barton, the “Reality Thief”, I wanted the identity to feel equal parts charming and uncanny. Playful but polished. The palette leans into twilight tones, capturing that moment when reality tilts a little.
Bold, theatrical type keeps things dramatic, while the modified question mark, a visual “glitch” nods to sleight-of-hand and the sense of something just out of sight. The system flexes easily across formats, from stage projection to the back of a playing card or post-it note, so Barton always feels unmistakably Barton - no matter the setting.