Role: Design Lead / Art DIrector / Sr. AD
As the design lead for Crazy 8 (and interim CD for Gymboree for a brief stint), I shaped campaigns that felt as bright and joyful as the brands themselves. From sparking big-picture concepts to guiding photo art direction, I set the creative vision and mentored junior designers to deliver playful, polished work across every channel. The result was cohesive, family-friendly storytelling that invited parents and kids alike to come back and discover what’s new.