Role: Sr. Art Director & Design Lead
Photo AD: Renee Calabrese
Photography: Snag Ang
This collaboration required marrying Gap’s timeless aesthetic with Walmart’s approachable style. I helped develop a cohesive visual system spanning typography, color, and photography that felt both aspirational and accessible. The campaign positioned GapHome as a modern, elevated–yet attainable–choice for shoppers outfitting their homes, and its success led directly to the launch of GapHome for Kids the following season.
Photography: Sang An