Role: Senior AD + Photo AD
Walmart’s Holiday 2023 portrait photography needed to feel warm and festive while staying true to the brand’s approachable voice. I partnered with the Photo Art Direction team to guide set design, casting, and styling—creating scenes that balanced holiday magic with everyday relatability in a modern, clean way. The resulting image library gave teams versatile, joyful assets that carried the seasonal identity seamlessly across packaging, broadcast, and digital campaigns.