Visual Identity / Styleguide
Role: Creative Director
Our goal was to create a single identity system that spoke to two very different audiences — younger students and college shoppers — without feeling disjointed. I led the creative direction, developing bold typography, vibrant palettes, and modular layouts that could flex from playful to mature. The result was a toolkit that gave teams the flexibility to speak to each audience while still delivering a cohesive, unmistakably Walmart experience.