Visual Identity / Styleguide
Role: Creative Director
Holiday 2024 was a milestone — the first time Walmart brought its holiday campaign entirely in-house. My team and I built a world that felt joyful and true to the brand, but still practical for thousands of store, site, and digital placements. Partnering closely with our 3D/CGI team, we created a virtual ecosystem where ribbons, stripes, and gifting moments came alive alongside real product. It was a huge effort, and one of my proudest moments as a leader — watching designers, art directors, and partners rally to pull it off.