Seasonal gift cards, sold in stores and online
Role: Creative Director
My team creates gift cards that celebrate life’s moments – seasonal occasions like Mother’s and Father’s Day, as well as everyday milestones like birthdays, graduations, new babies, and weddings. Because our audience is so diverse, our designs span a wide range of styles and expressions, giving the team the opportunity to explore, experiment, and have fun with the work year-round – all while staying grounded in and guided by our brand standards.