Visual Identity / Styleguide
Role: Creative Director
Our store opening kit is a scalable system that gives each launch its own sense of occasion while staying true to the brand. The clean, modern design focuses on what matters most—celebrating the new location and its unique amenities—while avoiding unnecessary complexity. With signage, customer touchpoints, video and other and activation assets all aligned under one visual system, local teams can execute consistently and create a welcoming, memorable first impression for shoppers.